We're gonna have a party!

Have a party for the people on your waitlist? I know it sounds crazy, and you're right, but???

What if you have a get together for your residents and invite your applicants? If you have a Christmas/Winter party, why not send your applicants an invitation? RSVP of course, so you know how much food, etc. Have your residents bring someone they would love to have as a neighbor and give away a door prize.

If you have a long waitlist, then why not send a Season's Greetings card "newsletter" with the activities you have done this past year and how much you look forward to them becoming a part of the fun. If you want to add a letter or a spot on your newsletter that tells them what number they are on your waitlist, this might keep them from calling you up and asking.

Marketing our complexes is something we must do. If you have a vacancy problem, then you most definitely have to market yourself and your complex. I still say, that word of mouth is the best marketing strategy that we have. So making your residents happy and keeping your applicants excited about your complex, are the best tools to keep your complex rented.

Don't forget your applicants and they won't forget you!